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総社市におけるPR動画の取り組みと、移住意向に与える影響について
https://doi.org/10.15009/0002000099
https://doi.org/10.15009/0002000099009a3f5f-1c0f-49ae-a5cd-8b29891e8c06
名前 / ファイル | ライセンス | アクション |
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12_研究ノート5-高橋 (973 KB)
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Item type | 紀要論文(H26~) / Departmental Bulletin Paper(1) | |||||
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公開日 | 2024-03-07 | |||||
タイトル | ||||||
言語 | ja | |||||
タイトル | 総社市におけるPR動画の取り組みと、移住意向に与える影響について | |||||
タイトル | ||||||
言語 | en | |||||
タイトル | PR Movie Initiatives in Soja City and Their Impact on Migration Intentions | |||||
言語 | ||||||
言語 | jpn | |||||
キーワード | ||||||
言語 | ja | |||||
主題Scheme | Other | |||||
主題 | PR | |||||
キーワード | ||||||
言語 | ja | |||||
主題Scheme | Other | |||||
主題 | 地方創生 | |||||
キーワード | ||||||
言語 | ja | |||||
主題Scheme | Other | |||||
主題 | 総社市 | |||||
キーワード | ||||||
言語 | en | |||||
主題Scheme | Other | |||||
主題 | PR | |||||
キーワード | ||||||
言語 | en | |||||
主題Scheme | Other | |||||
主題 | Regional Revitalization | |||||
キーワード | ||||||
言語 | en | |||||
主題Scheme | Other | |||||
主題 | Soja City | |||||
資源タイプ | ||||||
資源タイプ識別子 | http://purl.org/coar/resource_type/c_6501 | |||||
資源タイプ | departmental bulletin paper | |||||
ID登録 | ||||||
ID登録 | 10.15009/0002000099 | |||||
ID登録タイプ | JaLC | |||||
ページ属性 | ||||||
言語 | ja | |||||
値 | P(論文) | |||||
著者 |
髙橋, 俊臣
× 髙橋, 俊臣 |
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抄録 | ||||||
内容記述タイプ | Abstract | |||||
内容記述 | 地域において高齢化、人口減少、人口流出に対してどのように歯止めをかけるのか早急なる対策が求められている。特に課題となっているのが移住促進であり、マーケティング視点での地域活性化に取り組まなければならない。そのために、短期的に対応できるコミュニケーション活動の研究が求められる。本研究では総社市の魅力に関しての調査、ターゲット設定、そのための手法を考察しPR動画を制作した。また、PR動画が移住意向に与える影響について調査を行った。 | |||||
言語 | ja | |||||
抄録 | ||||||
内容記述タイプ | Abstract | |||||
内容記述 | There is an urgent need for measures to address the challenges of an aging society, population decline, and resident outflow in the region. A significant challenge is encouraging people from other parts of the country to relocate to the region, which necessitates a marketing-centric approach to regional revitalization. Consequently, research into short-term communicative strategies becomes paramount. In this study, we explored the appeal of Soja City, established target demographics, devised appropriate strategies, and created a promotional video. Additionally, the study researched the influence of PR activities on individuals’ intentions to relocate to the region. | |||||
言語 | en | |||||
書誌情報 |
ja : 岡山県立大学教育研究紀要 en : Bulletin of Higher Education, Liberal Arts and Sciences Research, Okayama Prefectural University 巻 8, 号 1, p. 102-108, ページ数 7, 発行日 2024-03-07 |
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出版者 | ||||||
言語 | ja | |||||
出版者 | 岡山県立大学 教育開発センター | |||||
ISSN | ||||||
収録物識別子タイプ | EISSN | |||||
収録物識別子 | 24238236 | |||||
著者版フラグ | ||||||
出版タイプ | VoR | |||||
出版タイプResource | http://purl.org/coar/version/c_970fb48d4fbd8a85 |